Feb 22

Increase Dealership Sales – The Importance of Automotive Sales Training

AutoSalesAndLeasingHow many times have you driven by a car dealership to find salespeople huddled or lined up by the showroom door like vultures waiting to pounce on the next customer?

Automotive sales training is essential in order to build upon the ability of a salesperson to market automobiles in a manner that would help him increase sales and reduce investment in terms of time and money. The net effect can be observed in the form of higher profits as a consequence of increased sales. Automotive training centers provide training so that one can pursue a career as: a Fixed Operations Specialist, Business Manager, Sales and Leasing Consultant, Detailing Automotive Service Consultant, Auto Body Collision Estimator, Automotive Service Technician, Automotive Wheel Alignment and Brake Service Technician, Refinishing Prep and Body Technician, Auto Body Technician or Auto Parts and Warehousing Technician. Attending an automotive training school and getting trained as a sales specialist can help one achieve the goal of becoming a good salesperson. For those who prefer learning on the job, the following tips may be helpful in clinching the deal.

Feb 22

Automotive Business Start Up Tips

auto-dealer-leadsAs with many businesses you need a plan in place before you get started. Similarly the same will apply if you wish to start your own automotive sales or repair business. Not everyone knows what the recommended steps are so here we go over but a few to give you an idea of what you need to look for and plan for before parting with your hard earned money and starting your dream business in the automotive industry. These steps are not necessarily in any specific order but it is recommended that before you start anything you begin with the Business Plan.

Business Plan

Any new business must make a business plan so that it is understood what is required to get your business started, what your intentions are for the future and your expectations. The costs you are likely to face and the funds you have to deal with all the required financial concerns. Your business plan should look to the future, perhaps with a 1 year, 5 year and 10 year outline of what your business expects to achieve within that period. If you are required to obtain funds to start your business you will be required to provide a business plan to the Lending institution and this also shows your commitment and thought processes for your intended business and its success.

Advertising & Promotion

Make sure that you have an allowance in your estimated costs for sufficient advertising and promotion. Once your business is open you want everyone to be able to find you so make sure that you have allowed a budget sufficient to cover your advertising and branding promotion for a minimum 3 month period if not for the entire year. Don’t rely only on newspaper advertising, try to be creative with your promotion and ensure you do some research before you get started. Things to consider are items such as a uniform for staff and small promotional items to give away at the end of a completed job or sale? Perhaps key rings with your logo and telephone number on.

If you follow these suggestions and listen to advice of others as well as your own common sense you will find that you have a great starting platform to get your New Ford Escape Omaha Ne business car off to a great start. Research all you can about every aspect of the business you intend to start before you go ahead and this applies in any industry not only business in the automotive industry.

Feb 22

Increase Dealership Sales – The Importance of Automotive Sales Training

carsalesHow many times have you driven by a car dealership to find salespeople huddled or lined up by the showroom door like vultures waiting to pounce on the next customer?

In today’s market, spending has significantly decreased, and dealerships must be more proactive in creating a maximized sales environment and managing sales activity if they want to sell more cars and generate profit.

On top of this current problem affecting auto sales, in-store traffic is at an all time low, as many that need to purchase a vehicle do the majority of their research and kicking of the tires online to determine what they want and can afford, and then call the dealership, rather than browse the showroom like the good old days.

The advent of the internet has changed how people shop for Used Ford Cincinnati. Isn’t it time your sales training changed to adapt to get current with the times?

Sales training in the auto industry typically used to just be for the auto sales team. The managers would send their crew to a seminar where they would learn about the latest and greatest tactics and techniques in showroom behavior. The salespeople would return to their dealerships all pumped up and ready to implement what they just learned. Then two weeks later, it is back to business as usual.

Why This Does Not Work

Bottom Line: You need effective automotive sales management to have effective salespeople. Managers need automotive training as well as the auto sales staff.

Most sales managers became sales managers because they had high success as a salesperson. That does not necessarily make them good at managing a staff, in the same way that the best player may not make the best coach.

Think of the auto sales manager as sales coach. A coach oversees performance and creates strategies based on a player’s ability to execute. The sales manager should oversee his or her staff in the same manner and get trained on how to manage effectively to increase automotive sales.

Automotive management training ensures that the managers can comprehensively supervise the showroom and track the individual progress of his or her staff. They will train with the sales staff and should then learn how to set up an in-house continual training regimen.

Salespeople may indeed learn valuable skills from seminars, but the main difference between training and learning is that training is the repeated application of learned skills. There is not a lot of opportunity for salespeople to repeatedly apply what they learn in the period of a single day, or even a week. Training is something you do, not something you did.

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